The growth of social media as a marketing platform has been rapid, and today it is an irreplaceable part of digital marketing. While the ROI on social media marketing initiatives is unparalleled, it does take long hours of dedicated efforts to initiate a social media campaign. If you are new to social media marketing, knowing the tools will help save your time and channelize your efforts for maximum results. In this article, we will explore the top 7 tools that will help accelerate your social media marketing campaigns.
Grammarly
Grammar correction is the first level of quality control that any social media post must go through. Grammarly is the perfect tool for you to run the first level of editing before posting any content. Grammarly highlights your spelling mistakes and displays suggestions for improving the grammar and readability of your textual content.
Grammarly also provides auto-suggestions on vocabulary, word choice, and sentence framing. The plagiarism feature of Grammarly allows you to identify duplicate content and act on it before it is blocked by a search engine. The tool has a basic free version and a premium version available at $29.95 per month.
InVideo
InVideo is an exclusive video-making tool that allows you to categorize the videos that you create. That way, you can sort your social media videos and upload them directly from the platform. There are over 4000 templates for you to choose from, and you can then customize them for your video.
The best thing about the InVideo tool is the fact that it has an intuitive interface despite offering advanced editing features. InVideo has a free version using which you can export up to 60 videos every month. Choosing the paid version allows you to do away with the watermark and create unlimited videos. The pricing starts at $20 monthly.
If you use these seven tools, you will find it much easier to bring your social media marketing strategies to life. With time and experience, you will work your way around these tools and come up with social media marketing campaigns that will boost your business.
Flick
Hashtags play an important role in improving the visibility of a social media post. Flick is a tool that generates 30 hashtags that are relevant to your post. Since social media platforms like Instagram allows you to add just 30 hashtags to your post, the use of Flick allows you to do away with the painstaking process of finding all 30 hashtags.
The analytics feature of Flick is another major advantage of this tool. Here, the sleek interface gives you a comprehensive take on the performance of your hashtags, including details such as average likes, competition level, etc. The tool comes with four pricing plans ranging from £4.99 to £49.99. If you opt for the premium plans, you have the luxury of viewing the top-performing posts at a go.
AdSpy
Creating an advertisement requires planning and hours of evaluating the performance of your competitors. With AdSpy, there is no further need for an app as the tool reads through a series of competitor ads and evaluates their performance based on parameters that will be defined by you. The search filter is highly comprehensive, and you have a host of filters that you can use to get the finer details of advertisements from any niche.
With AdSpy, you can get the Facebook or Instagram ad historical data for all advertisements since 2008. Engagement and targeted demographics are details that you can expect from this tool. The tool is priced at $149 per month, and that gives you access to 100,000 ad views.
PromoRepublic
PromoRepublic is a comprehensive social media tool that allows you to monitor the performance of your social media marketing campaigns. With this tool, you can effectively collaborate with your team and add a comment on a colleague’s post before it is broadcasted.
The broadcasting can also be posted on a social media calendar, thus making it easier for you to adhere to deadlines. The tool comes with a 14-day trial version, after which you can opt for the paid plans that start at $49 monthly.
Leadpages
If you see your brand generating business with the help of large email lists, then Leadpages is a must-have tool. The built-in conversion guidance features make use of years of research to guide you in the creation of landing pages. Here, there are no restrictions on the number of landing pages, and you can host them on swift servers.
The tool also comes with unlimited traffic and conversion collection and allows you to set up any external tracking tool to the landing page that you create here. The plans start from $37 per month, and opting for the annual subscription gives you a free custom domain name.
Mojo
Mojo is a comprehensive video editing app that is highly customizable and allows you to choose from over a hundred ready-made templates. There is high flexibility in terms of the choice of audio, and you can apply your music overlay if you do not want to make an in-app selection. If you request help, you can expect quick support.
The basic format is such that you can create a basic 60-second video in the tool. If you want to extend your video, you can simply add a page to it. All the work that you do on this tool is auto-saved, and you can pick it up any time you want. The tool has a free trial that you can take up. Post that, you can take up either the monthly or yearly plans that are priced at £7.99 and £19.99, respectively.
The only drawback of this tool is the fact that there are no custom transitions, and you cannot cut or split the videos as per your choice. Restricting the video editing to simple trimming takes a toll on your creative freedom and compromises your video-making abilities. However, if you are new to creating videos for social media, Mojo is a tool that will give you a head start in establishing a social media presence.
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